Relaunching Your Book
Pumping new life into a book you released 3-5 years ago is not only doable, but wise.
Remember you are in this for the long haul! A big book launch sounds enticing, but ask yourself... if I put everything on the line for one big push, will I have enough resources to continue my campaign for months to come? The last thing you want is to watch your book fall into the stack never to be heard from again.
Coca-Cola Spent $4.24 billion in advertising in 2019, $20 billion in the last five years. Why in the world would they do that? Everybody already knows what Coke is. The answer is simple: by continually advertising, they keep their brand on top of the stack and in everyone’s mind, so when they introduce
a new product, their customers will buy it.
Slow and steady wins the race. Building momentum will not only give you a constant royalty flow, but will allow you to build up needed reviews. So what to do?
I have updated my book covers several times over the years. A facelift can work wonders. A new book cover can garner more attention. Major publishers do it all the time because it works.
REDO YOUR METADATA
Revisit your categories and keywords, because Amazon adds more categories all the time. For example, literary fiction used to be one category and now has multiple levels below that, and you will rank better and be more discoverable in a more specific category. Amazon has thousands of categories. Finding the right one is key.
This the simplest way to improve your chances of success. The first few lines are critical. I can’t emphasize this enough. Your cover and the description of your book is your first impression. And you know what they say about first impressions.